JNCO went out of business last year, and is now rising from the dead once more. JNCO jeans attempted a comeback in 2015, though that effort seemed like more of a re-launch and rebranding effort if anything. It went out of business last February.
JNCO was founded in 1985, hit their peak in 1998, and then the company closed their main factory in 2000 after serious declining sales. They attempted a comeback in 2015, but were not able to create enough interest. At the time they wrote “While we here at JNCO are so proud to have offered an outlet for voices often overlooked, we will soon be ending another chapter of JNCO history. [..] Judge None Choose One, now and forever! Stay true JNCO lovers!” Well, now they’re back baby!
In a new tweet, posted moments ago, the brand wrote:
We Are Back.
The original owners invite you in reintroducing JNCO to the world.
Our original HERITAGE.
JUDGE NONE. CHOOSE ONE.
JOIN THE TRIBE.
Sign up on our website for launch updates. https://t.co/xLNAwIWEID
— JNCO (@jncolosangeles) May 15, 2019
The website is just a photo of a guy in a red hoodie and the updated logo. We’ll keep you posted on jeans. In the meantime, we’ll be wearing our Zubaz.